Gluten-Free: The HOT Food Trend

May 27, 2014 | written by Susan Thanavaro | Get Cooking, Get Fit, Get Mindful

With the rise in availability of healthier food options and knowledge of food allergies, living a gluten-free lifestyle is becoming more common everyday. In the current market, these specialty foods are the biggest sellers in the special diet category and sales of these products exceeded $9.5 billion in 2013. With an estimated 3 million people diagnosed with celiac disease, this specific market is adjusting to this demandingly popular trend. However though, this trend has also become a lifestyle choice unrelated to allergy necessities.

  • 27% believe that foods without gluten aid in weight loss
  • 65% of Gluten-free shoppers choose gluten-free products because they perceive them as healthier options
  • 30% of U.S. adults are trying to reduce or elimate gluten from their diets

This has forced the food market to shift towards this trend, creating convenient, healthy, options that are high in nutrition.

So, what’s hot in the market for food free of gluten?

  • Amaranth
  • Brown Rice
  • Buckwheat
  • Chia
  • Flax
  • Millet
  • Quinoa

Chances are, if you’re changing your diet, these nutritious, gluten-free ingredients are options you should visit at the grocery store. But, you can’t live on healthy grains alone! Our delicious, organic, gluten-free dried fruits are amazing for afternoon snacks, ancient grains salads, and a new secret ingredient in your favorite dishes!