New Venture Collaboration with Northwest Pacific Kale Chips! PermalinkWritten by Susan Thanavaro | Tuesday, July 1st, 2014

Made in Nature™ and Pacific Northwest Kale Chips announce a new venture to lead the innovation charge in healthy snacking.

Made In Nature and Pacific Northwest Kale Chips are thrilled to announce that they are joining forces to take a prominent position in the healthy snacking category. Made In Nature, based in Boulder, Colo. is the number one selling organic dried fruit company in the US and is rapidly expanding into other healthy snacking and ready-to-eat categories.

The new venture will be named Pacific Superfood Snacks  and will be headquartered in Portland, Ore where it will broadly expand into other healthy snack categories. Pacific Northwest Kale Chips are currently distributed in Whole Foods Market, Vitamin Cottage, and independent grocers on the west coast. The partnership between the two brands enhances their mutual dedication to provide convenient, organic food that is both nutritious and delicious.

“The Pacific Northwest Kale Chips team has demonstrated incredible product development talent by creating unique flavors and improved textures that separate them from the pack. Their youthful exuberance and entrepreneurial desire will help us to bring fresh, new products to market,” said Doug Brent, president and CEO, Made in Nature. “With Made In Nature’s 25 year history in the healthy snacking category, we see this partnership as a way to bring greater innovation to the snack category.”

USA Today reported a remarkable 400% increase in appearance of kale on restaurant menus over the past five years, and the kale trend continues to grow. The new venture will continue to innovate and launch healthy, new snackfood lines under the Pacific Superfood Snacks brand name in addition to the Made In Nature brand. Made In Nature plans to introduce kale chips and coconut chips to their Costco customers this month.

“Our product lines are so complementary – they’re organic, made with real food and are nutritionally dense while being irresistibly delicious,” said Sarah Pool, founder and CEO, Pacific Northwest Kale Chips. “And our companies share the same core values to protect our food source and the people who help bring it to our table, including our own employees. We’re thrilled to join Made In Nature and continue to grow and innovate the healthy snacking category.”

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